Boy Scouts of America
An advertising campaign to drum up recruiting. (Print Ads / Direct Mail)
An advertising campaign to drum up recruiting. (Print Ads / Direct Mail)
The OC - BSA wanted to generate attention in a positive way and fight the forces that keep youth isolated, indoors, and unhealthy. Our idea was to take these things that have been distracting kids away from joining the BSA and show just how they apply to the real world. With attention grabbing imagery and headline combinations,
this campaign got all the right points across resonating with parents and kids alike. The campaign was awarded the Silver Medal in Public Service ‘08 OC Ad Awards.
this campaign got all the right points across resonating with parents and kids alike. The campaign was awarded the Silver Medal in Public Service ‘08 OC Ad Awards.
Teach a man to fish. He will be much happier.
There is a reason they coined it the "Boob Tube."
Be careful who you make heroes. The real ones are out there if you look.
This land is your land. This land is my land.
